Privacy Policy

2.1 Account and Registration Information

When you create or manage a Relecca account, we may collect information such as:

• Name
• Business or organization name
• Business email address
• Phone number
• Job title or role
• Username and login credentials
• Country or business location
• Account preferences
• User permissions
• Other information provided during registration or onboarding

You are responsible for providing accurate and current information.

2.2 Customer CRM Data

Relecca allows customers to store and manage business information through the platform.

This may include:

• Lead information
• Contact information
• Customer information
• Company information
• Email addresses
• Telephone numbers
• Business addresses
• Deal and opportunity information
• Notes and comments
• Tasks and activities
• Sales pipeline information
• Tags and custom fields
• Documents and files
• Communication records
• WhatsApp conversations and messages with the customer's contacts, where WhatsApp is connected
• Inquiry and lead submission details, including leads received from Google Ads campaigns
• Other information entered or uploaded by the customer

The business or organization using Relecca is responsible for ensuring that it has the appropriate rights, permissions, consents, and lawful basis to collect and process such information.

2.3 Subscription and Payment Information

Relecca subscriptions may be purchased and managed through the Relecca website.

We may process information relating to:

• Subscription plan
• Billing period
• Billing contact
• Billing address
• Transaction information
• Payment status
• Tax information where applicable

Payments are processed through third-party payment service providers, including Stripe.

Relecca does not intentionally store complete payment card information where such information is processed directly by the payment provider.

2.4 Technical and Usage Information

When you use Relecca, we may automatically collect information such as:

• IP address
• Browser type
• Device information
• Operating system
• Login information
• Date and time of activity
• Application usage information
• Error and diagnostic information
• Security and authentication information
• Cookies and similar technologies

2.5 Inquiries and Marketing Lead Form Submissions

When you submit an inquiry through our marketing website (such as marketing.relecca.com) or interact with our promotional campaigns (including Google Ads Lead Forms), we may collect:

• Contact Information: First and last name, business email address, and phone number.
• Company Details: Company or business name, job title, and company size.
• Inquiry & Form Responses: Specific questions, requirements, software needs, marketing goals, or demonstration preferences you indicate.
• Technical & Usage Information: Basic browser type, device information, IP address, and anonymized website analytics collected through cookies.

16.1 Data Access

When a user connects their Gmail account to Relecca, the application accesses Gmail data necessary to provide the Gmail Inbox integration, including email messages, conversation information, sender/recipient information, subject, message content, timestamps, drafts, labels, and message status where required by the enabled functionality.

Google account profile information and email address may also be accessed to identify the connected account.

16.2 Data Use

Google user data is used only to provide Gmail functionality within Relecca, including:

• Viewing Gmail messages and conversations in the Relecca Inbox.
• Sending new emails and replying to conversations.
• Creating and managing email drafts.
• Managing labels and supported message states.
• Associating email communication with Relecca contacts, companies, leads, and deals.

16.3 Email Storage

When a user sends an email through the Relecca platform, the email information is stored in Relecca's database as part of the application's CRM and Inbox functionality. This allows users to maintain a communication history associated with their contacts, companies, leads, and deals.

Relecca does not use this stored email information for targeted advertising or sell it to third parties.

16.4 Email Attachments

As part of the Gmail Inbox functionality, Relecca may access files and other attachments included in Gmail messages when necessary to provide the requested email functionality. Users can attach files to emails sent through Relecca, and users can view or download attachments included in emails received through the Relecca Inbox.

Attachments are accessed only when necessary to provide the email functionality requested by the user and are not used for advertising, profiling, data brokerage, or unrelated purposes.

16.5 Data Transfer

Google user data is not sold or transferred to data brokers or advertisers.

Email information may be transmitted to Relecca's backend infrastructure and stored in Relecca's database solely to provide the requested CRM and email-management functionality. Any third-party service providers used for hosting, infrastructure, security, or other necessary technical services process data only as required to provide the applicable Relecca service.

16.6 Data Protection

Google user data and email information stored by Relecca are protected using appropriate technical and organizational safeguards, including secure authentication, access controls, encryption in transit, restricted system access, and secure handling of authentication credentials and tokens.

16.7 Data Retention & Deletion

Email information stored in Relecca's database is retained only as long as necessary to provide the Inbox and CRM functionality or as otherwise required by applicable contractual or legal requirements.

When a user disconnects their Gmail account, Relecca stops accessing the connected Gmail account and invalidates or deletes the applicable authentication credentials/tokens in accordance with its security practices.

Disconnecting Gmail does not automatically mean that previously stored CRM communication history is immediately deleted if that information is part of the user's Relecca CRM records. Users may request deletion of applicable stored data through the available Relecca account or support mechanisms, subject to applicable retention requirements.

16.8 Google API Data — Limited Use

Relecca uses Google user data solely to provide and improve user-facing features that the user has requested or authorized. Google user data is not used for targeted advertising, advertising profiling, lending or credit decisions, data brokerage, or other unrelated purposes.

Relecca does not sell Google user data or transfer Google user data to data brokers, advertisers, or other third parties for their own independent commercial purposes. Google user data may be processed by service providers only when necessary to provide, secure, maintain, or improve the user-facing Relecca functionality, and such processing is subject to appropriate contractual and security safeguards.

When users send emails through Relecca, the relevant email information may be stored in Relecca's database to maintain CRM and Inbox communication history. This information is used solely to provide the email and CRM functionality requested by the user.

17.1 Overview

Relecca lets a business connect its own WhatsApp Business Account so that its team can receive and reply to WhatsApp messages from leads and customers inside Relecca. This is provided through the WhatsApp Business Platform operated by Meta Platforms, Inc. and its affiliates ("Meta").

Relecca is an independent service. It is not affiliated with, endorsed by, or sponsored by Meta or WhatsApp. WhatsApp and Meta are trademarks of their respective owners.

The business that connects its WhatsApp number is the customer. For the messages exchanged with that business's contacts, the customer is generally the data controller and Relecca acts as its data processor or service provider, as described in Section 4.

17.2 How You Connect WhatsApp

An authorized user of the customer can connect WhatsApp by signing in through Meta's sign-up window (Embedded Signup, which uses Facebook Login for Business) and choosing a WhatsApp Business Account and phone number. Alternatively, an administrator may connect a number manually by entering its account identifiers and an access token issued by Meta.

Relecca does not receive or store your Facebook password. When you connect, Meta provides Relecca with:

• The identifiers of the WhatsApp Business Account and phone number you selected
• The business phone number and its verified display name
• An access token that allows Relecca to send and receive messages for that account on your behalf

Access tokens are stored in encrypted form, are used only to operate the connected WhatsApp account, and are never displayed back to users.

17.3 WhatsApp Data We Process

When WhatsApp is connected, Relecca processes the following information so that conversations can be shown and managed:

• The WhatsApp phone number of the person messaging the business and, where Meta provides it, their WhatsApp profile name
• The content of messages sent and received, including text, captions, shared locations, and the type and file name of attachments
• Images, videos, audio, and documents, which are retrieved from Meta when a user views or downloads them
• Message timestamps and delivery, read, and failure status
• Which Relecca user sent a reply, who a conversation is assigned to, its status, and any lead, contact, or deal it has been linked to
• Technical records needed to receive messages reliably, such as webhook event identifiers and error codes

Relecca does not store copies of attachments received from WhatsApp contacts. They are fetched from Meta on demand and shown only to authorized users of the customer's organization. Files that a user sends are passed to Meta for delivery.

17.4 How We Use WhatsApp Data

WhatsApp data is used only to provide the messaging features the customer has chosen to use, namely:

• Delivering incoming messages to the customer's team
• Sending the replies that team members write
• Showing delivery status, conversation history, and unread counts
• Matching a WhatsApp number to existing leads, contacts, and deals in the customer's CRM
• Sending notifications to the team member a conversation is assigned to
• Security, abuse prevention, troubleshooting, and support

Relecca does not sell WhatsApp data, use it for advertising, or use it to build advertising profiles. WhatsApp message content is not used to train artificial-intelligence models.

17.5 Storage, Security, and Retention

WhatsApp conversations and messages are stored in the customer's own logically separated data store within Relecca, together with the rest of its Customer CRM Data, and are protected by the safeguards described in Section 11. Access is limited to members of the customer's organization who have been granted the relevant permissions.

Conversations and messages are kept for as long as the customer keeps them in Relecca, or until the customer's account is deleted, subject to Section 12. Disconnecting WhatsApp does not delete conversation history. Temporary processing records created when Meta delivers a message are removed automatically shortly after they have been processed.

17.6 Sharing with Meta

To deliver messages, Relecca sends message content and recipient phone numbers to Meta, and receives incoming messages and status updates from Meta. Meta processes this information under its own terms and policies, including the WhatsApp Business Terms of Service, the Meta Platform Terms, and the Meta and WhatsApp privacy policies. Relecca does not control how Meta uses information it receives.

Apart from Meta and the service providers described in Section 8, WhatsApp data is not shared with other third parties, except where required by law.

17.7 Customer Responsibilities and Your Rights

Customers are responsible for having a lawful basis, and obtaining any consent required by law and by Meta's policies, before messaging people on WhatsApp, and for honoring opt-outs. Please see the Terms and Conditions for details.

If you have exchanged WhatsApp messages with a business that uses Relecca and want to access, correct, or delete your information, please contact that business first, as it controls the conversation. You may also contact Relecca using the details in Section 22, and we will help direct your request or act on it where we are responsible for the data.

17.8 Disconnecting WhatsApp and Data Deletion

An administrator can disconnect WhatsApp at any time from the Integrations page in Relecca. Disconnecting deletes the stored access token, stops Relecca from receiving and sending WhatsApp messages for that number, and removes the number's webhook subscription where Meta allows it. Customers can also remove Relecca's access from their Meta Business settings.

To request deletion of WhatsApp data held by Relecca, including conversations and messages, email contact@relecca.com with the subject "WhatsApp data deletion", from the email address of an account administrator and stating the WhatsApp number concerned. We will verify the request and complete deletion within 30 days, except where we must retain information to comply with law or as described in Section 19.

18.1 Information Collected via Lead Forms

When you submit an inquiry through our marketing website or an online advertisement (such as a Google Ads Lead Form), we collect the details you provide:

• Contact Details: First and last name, business email address, and telephone number.
• Company Information: Business name, job title, and company size.
• Inquiry & Form Responses: Specific requirements, questions, marketing goals, or demo preferences indicated in your submission.
• Technical & Analytics Data: IP address, device and browser parameters, and anonymized interaction analytics collected through cookies to ensure website reliability.

18.2 Legitimate Purpose and CRM Ingestion

We use the information you provide exclusively for legitimate, requested business purposes:

• Responding to Inquiries: Contacting you to provide the requested product demonstration, consultative support, pricing, or product information.
• CRM Management: Ingesting and organizing your inquiry inside our secure Relecca CRM platform so our team can coordinate follow-up effectively.
• Service Communications: Sending relevant software updates, educational resources, and service announcements relating to Relecca (with the option to opt out at any time).
• Campaign Performance: Evaluating advertising quality and campaign conversion performance to refine our solutions.

18.3 Strict "Never Sell" Commitment

We do not sell, rent, trade, lease, or share your personal information or lead submissions with data brokers, advertisers, or unrelated third parties.

Any lead data submitted through Google Ads Lead Forms or our marketing website is used solely by Relecca to fulfill your requested inquiry and provide our software services.

18.4 Secure Webhook & API Transfer

We enforce stringent technical controls to protect lead submissions in transit and at rest:

• Encrypted HTTPS Webhooks: Lead submissions received from Google Ads are transmitted directly to our secure CRM servers using encrypted HTTPS webhooks utilizing TLS 1.2+ encryption.
• Automated Key Authentication: Webhook payloads are authenticated using cryptographic signing keys and webhook tokens to prevent tampering and spoofing.
• Access Controls: Ingested leads are stored in protected database environments governed by strict role-based access controls (RBAC) and network isolation.

18.5 Trusted Infrastructure Providers

We share lead submission data solely with vetted infrastructure partners necessary for platform operation (such as cloud hosting and transactional email delivery), all bound by strict confidentiality and Data Processing Agreements (DPAs).

18.6 Your Rights, Choices, and Lead Deletion

You maintain full authority over your personal information at all times:

• Instant Unsubscribe: Every promotional or marketing email sent by Relecca includes an immediate "Unsubscribe" mechanism.
• Access & Portability: You may request a copy of the personal data held about you in our CRM and marketing databases.
• Correction & Permanent Deletion: You have the right to request that we update, correct, or permanently delete your contact information and inquiry records from our CRM databases.

To exercise any of these rights, email our Data Privacy team at: support@relecca.com.